Thursday, April 19, 2018 – In the context of the Milan Design Week, Ginette Caron talked about her project “The Journey of the Word” supported by the Pesenti Foundation.
The writings of the Holy See Pavilion at Expo 2015 Milan are traveling to new locations around the world.
Otherwise destined for scrapping, the writings have been and will be relocated to various socially and spiritually significant places in the world. In these days “The Journey of the Word” project has been awarded the Montreal Grands Prix du Design 2018 in the Event Design and Short-lived Installation category.
THE JOURNEY OF THE WORD
“Not by bread alone” and “Give us today our bread” are the two holy scriptures chosen by the Holy See to represent the general theme of Expo, “Feeding the planet, energy for life”.
Translated into thirteen languages, they were realized out of white metallic letters covering the whole white façade of the pavilion, thus to evoke the biblical episode of the manna falling down from the sky. Their message could be read only through their projected shadows.
With the dismantling of the pavilion came the need to propose a conservation of these words, so loved by the millions of visitors who read them in their stand out on the slanted folds of the façades. ‘Spreading them as manna carried by the wind’ was the idea of this reconversion project, spreading their positive and strong message in some special places in Italy and abroad.
To prolonge their duration over time, the writings were then removed from the facades, treated through an innovative process called Sistema Triplex® by Nord Zinc (pyrolytic ovenstripped and hot-dip galvanized, nano-ceramic support) and finally powder-coated in absolute white.
The final color is the Pure White, which will make the writings shine in the various sites, in an ideal and real journey uniting the north and the south of the planet.
The “Journey of the Word” project was conceived by Quattro Associati Architects and Ginette Caron (ginette caron communication design) along with Marco Imperadori (Politecnico di Milano) and Alessio Pesenti (Nord Zinc).
Graphics: Ginette Caron Communication | Design Architects: Quattro Associati
The Holy See Pavilion at Expo Milano 2105 won the EIB Prize, Bureau International des Expositions, in the category of pavilions below 2000sqm. It also won the AWDA International Award (AIAP WOMEN DESIGN AWARD) for the graphic design related to architecture.